Wednesday 14 June 2017

Kinetic Typography Video Analyisis



For this small-side project we needed to analyze a kinetic typography video, and apply 3-4 principles of animation to it. I chose a lyrics video for the song Help! by The Beatles, in which there is a small robot character, making it an easy choice for identifying principles of animation.


Firstly there is timing; more frames = slower and smoother movement, less frames = frantic and fast-paced movement. For the variety of the video there's mostly fast movement, a prime example being at 1: 20, however just 10 seconds later, at 1: 30 the character is slowly turning around a nebulous void. At 2: 07 there's an excellent display of anticipation, as the robot slowly builds his leap. The staging is really centred wholly around the robot, as all of the words come and go, yet the zoomed out camera negates what would be a feeling of loneliness. 

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